PLANNING: THE TOP LINE AND BIG QUESTION

Frank Ash is a creative consultant who has taught story telling and creativity techniques to teams across the BBC and beyond. In this presentation he said to develop and strengthen the story of a film you need to think about the audiences and what do they want from the story they tell. To tell the audiences what the story is all about, he gave advice saying can you tell you story in one sentence? The second most important is telling the audience 'what is going to happen?'

I have recently watched the film 'Catch me if you can'. If I was to describe this movie in a sentence it would be 'a funny, inspiring and suspense cat and mouse chase between two very much alike characters'.

The big story question in the movie 'catch me if you can' was 'is he ever going to get caught?'. Although they hint in the very first scene what happens in the end, they don't show all of it. The movie then starts the story from the beginning after that, then when it gets to the end of the film, you realise what the main character is really like and you get a better understanding of the beginning again.

RESEARCH:DEADPOOL

http://www.artofthetitle.com/title/deadpool/

Deadpool is a comic superhero movie, it is known as comic film which breaks the fourth wall. The fourth wall is a performance convention in which is an invisible, imagined wall which separates actors from the audience. However Deadpool and the main actor breaks this by talking to the camera/ audience. This film came out in 2016, and was very popular not only from Ryan Reynolds starring, and the comedy in all the trailers, but also from the 'viral' videos the came out once a day in December, and in each video Deadpool himself would addresses a different topic for example on 'World Australia Day' and 'Valentines day'.

By having the opening title as a fake one makes the audience realise this isn't going to be a normal superhero film. Here is what the director Tim Miller, and layout super visor Franck Balson said about the fake opening title, and how they managed people to see whether it was a joke or not.

Tim: The screenings were so informative. You get to see when and where the audience laughs. And the magazine cover gets a huge laugh…

Franck: Only at a certain spot though!

Tim: It’s true. We had it later and it didn’t hit.

Franck: We had it earlier, but what we realized was that Ryan’s cover was kind of the moment everything shifted completely into meta, where people were like “Oh my Gosh! This is a fake title sequence!” When we tried the cover later people were still trying to analyze the title sequence as if it was a real one and didn’t understand the jokes.

You can tell this is a fake opening title because unlike in a normal opening they would show the name of the actors and be professional about it, however they say 'starring a hot women and a moody teen'. This straight away tells the audience that it is fake and that the whole movie will be taking a dig at normal superhero films. They also seem to make fun of the main actor by showing old magazines covers of himself being named 'sexiest man alive 2010' and a card of him wearing the Green Lantern costume as Ryan Reynolds also played that superhero in the past.

RESEARCH: BUSINESS OF FILM

In the UK, the BFI and its predessesscor the UK Film Council and, have published a number of reports on the economic and cultural value of film. An example of this is the most recent report on economic impact found that film contributed £3.67 billion to the UK economy. Studies have shown that the cultural impact of films have shown how films, apart from being a popular activity of enjoyment, carry powerful personal and politcal messages for viewers, give new views and insights into other cultures, and help reflect peoples cultural identity back to ourselves.



http://www.bfi.org.uk/education-research/film-industry-statistics-reports/reports/uk-film-economy/economic-contribution-uks-film-sectors


Why film is important to the economy

The UK makes many independent films that are British, such as Pride, Paddington, The Inbetweeners, and the Imotation game.
Many of these films perform well at award shows such as the BAFTAs, and even US Academy awards. This is a source for the UK, this is one of the reasons why there are so many Hollywood stars that are British born.
Another source of income from film and television is from tourism. Tourists go and look around the film sets, for example Harry Potter world near Watford. Around £840 million of tourism spending is by visitors can be added to film-induced tourism.

The benefits of inward investment

The benefits of inward investment is for companies like the BFI, is to deliver economic growth through investment in the UK. The International Strategy has committed £200k to support attracting film inward investment from the US. This is also been in addition to £400k grant for funding the BFI.  This and another £200k to help UK Trade and Investment attract Tv inward investment and film inward investment from emerging markets.

Thinking about the value chain

In the film industry 'value chain' is the series of steps that go from the first thought about the film right to the end of the commercial life of the completed film. The chain includes these seven steps:
Distribution, Concept origination, Development, Finance, Creative packaging, Production, Exploitation. The producer would be the only filmmaker that is with the film on its entire journey through the value chain.
The order of the value chain is:
Concept origination, Finance, development, production, distribution, creative packaging, exploitation.

 Concept origination-find ideas
Creative packaging- hire casting director, secure development finance, secure key cast, hire writer.
Development- secure rights, hire director, secure pre-sales, option agreement.
Finance- preliminary budget, prepare estimate.
Production- pre-production, principle photography, post production
Distribution- marketing campaign, secure rights, broadcast license, certify as British, video/DVD/VOD licensing
Exploitation: Download to own, cinema exhibition, DVD rental and sales.

RESEARCH: THE ART OF THE TITLE SKYFALL

https://www.emaze.com/@AWCZWOZO/skyfall


 This is my fourth Art of Title which I presented using Emaze.

http://www.artofthetitle.com/title/skyfall/

TWITTER ACCOUNT

 This is the twitter account I made so I can catch up on all the latest news going on within media.
I have followed certain media accounts such as the BFI, Film 4 and Jenny Grahame. Hopefully by doing this it can keep me up to date on all the latest news on media. I also think it will show the real truth of what is happening instead of tabloids writing the wrong.
Twitter is useful for us because it is a form of distribution, its a highly effective way of spreading ideas, information and content. It is where things happen first, celebrities and companies will put teasers of products or news on twitter for there millions of followers to see so the excitement increases. It is a great way of marketing, if people like what you posted they cam 're-tweet' and there followers see it and so on. Twitter allows anyone to say anything, it is diverse, this gets peoples voices heard.
Here is the link for my Twitter page.
https://twitter.com

PIKTOCHART ON AUDIENCES

https://magic.piktochart.com/output/17633707-audiences-2016
This is my Piktochart on audiences.

 This is a screen shot of my Piktochart on audiences when I had finished it.