The names shown in the credits are the actors and the production team for the film, these names have been written in different colours every time a new name appears. The background also changes colour which makes the writing bold.
The production company for 'The Neon Demon' is Wild Bunch . By looking at the opening it doesn't give away the period the movie was set in as it doesn't show any actors and there is no narrator. The colours in the background are dark , e.g. dark pink, blue, green and these keep on changing in a slow motion. There are no props in this opening.
For the editing in this opening there is no voices just tense music playing slowly in the background , this gives the effect that it is going to be a horror. The editing is the changing colours and when the title of the film appears at the end it gives the effect that the glitter is being thrown on the screen and then the title appears.
The audience would be drawn in to this opening because of the mysterious changing colours and the tense music that matches it. However it doesn't give away what genre the movie would be.
http://www.artofthetitle.com/title/the-neon-demon/
