RESEARCH: BUSINESS OF FILM

In the UK, the BFI and its predessesscor the UK Film Council and, have published a number of reports on the economic and cultural value of film. An example of this is the most recent report on economic impact found that film contributed £3.67 billion to the UK economy. Studies have shown that the cultural impact of films have shown how films, apart from being a popular activity of enjoyment, carry powerful personal and politcal messages for viewers, give new views and insights into other cultures, and help reflect peoples cultural identity back to ourselves.



http://www.bfi.org.uk/education-research/film-industry-statistics-reports/reports/uk-film-economy/economic-contribution-uks-film-sectors


Why film is important to the economy

The UK makes many independent films that are British, such as Pride, Paddington, The Inbetweeners, and the Imotation game.
Many of these films perform well at award shows such as the BAFTAs, and even US Academy awards. This is a source for the UK, this is one of the reasons why there are so many Hollywood stars that are British born.
Another source of income from film and television is from tourism. Tourists go and look around the film sets, for example Harry Potter world near Watford. Around £840 million of tourism spending is by visitors can be added to film-induced tourism.

The benefits of inward investment

The benefits of inward investment is for companies like the BFI, is to deliver economic growth through investment in the UK. The International Strategy has committed £200k to support attracting film inward investment from the US. This is also been in addition to £400k grant for funding the BFI.  This and another £200k to help UK Trade and Investment attract Tv inward investment and film inward investment from emerging markets.

Thinking about the value chain

In the film industry 'value chain' is the series of steps that go from the first thought about the film right to the end of the commercial life of the completed film. The chain includes these seven steps:
Distribution, Concept origination, Development, Finance, Creative packaging, Production, Exploitation. The producer would be the only filmmaker that is with the film on its entire journey through the value chain.
The order of the value chain is:
Concept origination, Finance, development, production, distribution, creative packaging, exploitation.

 Concept origination-find ideas
Creative packaging- hire casting director, secure development finance, secure key cast, hire writer.
Development- secure rights, hire director, secure pre-sales, option agreement.
Finance- preliminary budget, prepare estimate.
Production- pre-production, principle photography, post production
Distribution- marketing campaign, secure rights, broadcast license, certify as British, video/DVD/VOD licensing
Exploitation: Download to own, cinema exhibition, DVD rental and sales.

RESEARCH: THE ART OF THE TITLE SKYFALL

https://www.emaze.com/@AWCZWOZO/skyfall


 This is my fourth Art of Title which I presented using Emaze.

http://www.artofthetitle.com/title/skyfall/

TWITTER ACCOUNT

 This is the twitter account I made so I can catch up on all the latest news going on within media.
I have followed certain media accounts such as the BFI, Film 4 and Jenny Grahame. Hopefully by doing this it can keep me up to date on all the latest news on media. I also think it will show the real truth of what is happening instead of tabloids writing the wrong.
Twitter is useful for us because it is a form of distribution, its a highly effective way of spreading ideas, information and content. It is where things happen first, celebrities and companies will put teasers of products or news on twitter for there millions of followers to see so the excitement increases. It is a great way of marketing, if people like what you posted they cam 're-tweet' and there followers see it and so on. Twitter allows anyone to say anything, it is diverse, this gets peoples voices heard.
Here is the link for my Twitter page.
https://twitter.com

PIKTOCHART ON AUDIENCES

https://magic.piktochart.com/output/17633707-audiences-2016
This is my Piktochart on audiences.

 This is a screen shot of my Piktochart on audiences when I had finished it.

RESEARCH: THE ART OF THE TITLE NEON DEMON

The Neon Demon is a horror film, it is about a 16 year old moving to Los Angeles to pursue her modelling career, the head of her agency tells her she has potential to become a star but she comes face to face with ruthless vixens. It is directed by Nicolas Winding Refn, 2016

The names shown in the credits are the actors and the production team for the film, these names have been written in different colours every time a new name appears. The background also changes colour which makes the writing bold.

The production company for 'The Neon Demon' is Wild Bunch . By looking at the opening it doesn't give away the period the movie was set in as it doesn't show any actors and there is no narrator. The colours in the background are dark , e.g. dark pink, blue, green and these keep on changing in a slow motion. There are no props in this opening.

For the editing in this opening there is no voices just tense music playing slowly in the background , this gives the effect that it is going to be a horror. The editing is the changing colours and when the title of the film appears at the end it gives the effect that the glitter is being thrown on the screen and then the title appears.

The audience would be drawn in to this opening because of the mysterious changing colours and the tense music that matches it. However it doesn't give away what genre the movie would be.

http://www.artofthetitle.com/title/the-neon-demon/

RESEARCH: THE ART OF THE TITLE THE BREAKFAST CLUB

This is my second Art of title on the movie 'The Breakfast Club'

 This is my screenshot of when I had finished my Emaze
http://www.artofthetitle.com/title/the-breakfast-club/

RESEARCH: THE ART OF THE TITLE NAPOLEON DYNAMITE

The genre of Napoleon Dynamite is an offbeat comedy, the actor's names are shown on pieces of food throughout the opening which might relate to the rest of the movie. This is the same with the rest of the names of people who worked on the film, the remaining are shown by a pair of hands opening and closing books and grabbing pieces of paper which show the onset names. Each time there is a new name the background changes its material, for example one background material is white fur, then the next is a brown carpet material. The production company for this film is MTV movies, this is shown at the start of the opening on a plate of food surrounded by eggs and the name written in a sauce.

The period of this movie was in 2004, I can tell this because when it shows the name of the main actor/character on a student ID card it says '2004' underneath. I then found out than in an interview with the director the although the clothes and styles in the film look like they are from the 80s, as the movie is set in a small town the characters are behind in the latest styles, but it is set in 2004.

They use pastel and very plain colours for the background and the type of food they use. The props used are the plates of food and pieces of paper that are related to the rest of the film, each time these appear they show names of the actors or someone who had been associated with the film on screen or behind it.

The music they use in the background is continuous beat of a guitar and the same monotone voice of a male singing. There are no sudden changes to the music, for example the voice or beat doesn't go any higher or lower throughout the opening. There is no talking in any of the opening so it doesn't explain the start of the film and they only show one picture of the main character.




http://www.artofthetitle.com/title/napoleon-dynamite/